Tuesday, August 5, 2008

Lucky Napkin Live –REDUX – The Director’s Cut ;)

Lucky Napkin Live –REDUX – The Director’s Cut ;)

OK, OK I know we are not talking about an Academy Award Winning Movie, but I of course feel a bit of pride talking today about the recently released 4 DVD box set of Lucky Napkin Live, featuring every entrepreneurial inspiration packed moment from the March Lucky Napkin Live Event in Phoenix.

Our great friends at VBN.TV were kind enough to come to the event and capture every seminar, every insight and every information packed class and it is all available for you to watch in the comfort of your own home, with notebook, pencil and pause button ready so you don’t miss one detail.

Until today the only way you could have gotten your hands on this DVD was by attending and ordering it the day of the event, but because of the overwhelming demand we had received from people around the world who were unable to fly to Phoenix and learn from the experts first hand we decided to release the complete set.

If you are wondering what you get, I have included a complete agenda from the event. Your 4 DVD set includes full length, uncut versions of absolutely every seminar. They have all been captured in their entirety from multiple angles with clear view of every detail from every PowerPoint slide presented and answers to every question asked. And if you would like to see a nearly 20 minute preview of the entire 8 hour set you can do so by clicking here or the links below.

WHAT'S ON THE COMPLETE DVD SET?

General Session Opening
Featuring John Adam and Tom Perry of the John Adam Radio Show ‐ The #1 Talk Radio Show for Small Business
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Dream it, Build it, Scale it and Let it Grow ‐ How to Create Your Own Lucky Napkin

Anthony Tesoriero ‐ Founder Solarceuticals, Co‐Founder Lucky Napkin
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Is Your Great Idea Ready for TV, QVC and Infomercial Success?
Bob Warden ‐ Developer of Cook’s Essentials, QVC Host and Billion Dollar TV Sales Expert
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Dahlynn Mckowen – Co‐Author of the Chicken Soup Series
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One Idea Can Change the World
Amilya Antonetti‐ Founder Soapworks, Co‐Founder Lucky Napkin
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
How to Get Your Idea Seen and Sold in A Web 2.0, New Media World
David Cain, President MediaSauce
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How to Get Started in Business With Your Great Idea
John Benjamin, Founder, John Benjamin, Entrepreneurial CPAs

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

How to Create An Entrepreneurial Mindset

Mike Michalowic, CNBC Big Idea Expert and Founder of Obsidian Launch
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How to Protect Your Great Idea‐ Patents, Trademarks, and Trade Secrets
Barb Luther, Founder, The Luther Law Firm
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The Spirit of Entrepreneurship ‐ Taking Your Great Idea Vision and Making it Happen

Bryan Gray, CEO of MediaSauce

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

Your Brilliant Brand: For the Future Famous and their Great Ideas
Jon Ward, Trump University Faculty
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Top 10 PR Tips for the Inventor, Entrepreneur and your Great idea
Ann Noder, President Orca Communications
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How to Finance your Great Idea -From Bootstrap to Bankroll
Bill Kilburg, CPA, CFO, Co‐Founder Lucky Napkin
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The TeleSphere Expert Forum ‐ Four Founders, Every Expert and Your Great Idea Questions
Hosted By Mitch Schlimer,- Founder of The Lets Talk Business Network
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
Announcement of the Selected Entrepreneur in ‘ The Search for Arizona's Next Great Idea’
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This is truly a phenomenal value. Each of the experts at Lucky Napkin Live runs their own business, some in excess of 100 million dollars per year. The time and exper
tise they offered that day and through this DVD set is invaluable to the entrepreneur looking for answers to the challenges of launching and running a business. You really should take the time to watch the 20-minute preview and decide for yourself.

Of course nothing can replace the real life opportunity to be at the event, the networking, the one on one time with the experts, the access to venture capitalists and angel investors and the atmosphere of entrepreneurship, but the 4 DVD set gets as close to the real thing as possible.
Our friends at VBN.TV deserve a real big round of applause for taking the time and putting forth the production to bring this special value to entrepreneurs around the world.

Best of luck always.




Monday, July 21, 2008

‘A Truly Great Idea’

‘A Truly Great Idea’

I wanted to dedicate this Blog today to telling you about a truly great idea.

For the past 6 months I have been a member of a great web site called VBN.tv one of the groundbreaking new web 3.0 sites that seamlessly combines all of the rich interactive tapestry of the web under one umbrella. VBN.tv is not just another site with video it is actually a best in class IP broadcasting network, that is combining television, education, entertainment and business resources into one familiar to use platform for likeminded users around the world.

By now you’ve seen sites like YouTube that allow you to watch mindless video clips of flying Mentos and skateboarding bulldogs to your hearts content. You probably have navigated the pages of Myspace or Facebook once or twice to look for an old friend and found an endless amount of mind numbing peeks into people’s personal lives that had you screaming “TMI” and praying that your son or daughter don’t decide to post the seamiest details of their lives on these pages for the world to mock. You might have a Flikr or Picassa account where you post pics to share with family and you may have even held a virtual conference with GoTo Meeting through your job or just to have some fun with family and friends around the world.

Amazingly in this new Internet enabled age, it seems all things are possible, yet for all the technology it also seems that no one has really taken into account the quality of the content and the defining purpose of the community. That is where VBN.tv is changing the playing field. For the first time that I could find on the Internet, a company with good intentions is delivering their brand promise with a purpose and it makes for a great new dimension in family, personal and business infotainment resources available to you today that could change the way you use the Internet for years to come.

Founded in 2005 on the inspiration to provide children & families with wholesome entertainment and the promotion of health, wellness, education and self-worth, VBN.tv has developed an interactive video content broadcast model that gives viewers a medium to participate, communicate and learn, through the use of dynamic collaborative tools and stimulating TV programming.

Now lest you be confused by the familiar idea of TV in their name, VBN.tv is far more than just another Internet TV station. One click through the deep navigation pages will have you wondering how they can offer so much to members of the site. Besides the great programming like the fun Cooking with Gino Cucino show for kids and families alike, there is a social networking component that allows you to interact with like-minded people worldwide. There is a photo sharing portion of the site, live conference tools with video and interactive tools to share ideas. You can send a video email to friends and family or even take a virtual class in a foreign language or use it to teach your kids math and science.

Frankly there is so much that VBN.TV offers it is impossible to mention it all in this Blog. That is why I’d really like for you to try their free level one membership for yourself that grants you access to all of the great programming, “Social Network”, “Rewards Shopping Mall” and even the ‘Take-a-Class’ module just click through to http://www.vbn.tv to be taken directly to their site. While your there, consider signing up for their premium level 2 service which adds robust, unlimited-use “Video Conferencing” capability for up to four uses simultaneously, and outgoing Video Emails (Yes… emails that when opened automatically play your video greeting or professional marketing videos, etc). In fact I have arranged for you to receive your first 30 days of premium service for only $1.00 if you use promo code 8c657 when checking out.

You’ll be happy to know that VBN.TV is not owned by some large conglomerate or the offshoot of a major network executive, it is the personal Lucky Napkin idea of two wonderful founders who have self funded every portion of its growth and are committed to the entrepreneurial community and maintaining the highest standards in the growth of their business.

Please take the time to visit http://www.VBN.TV and get signed up for this special free trial membership today. Both Michael and Doc the founders of VBN.tv are excited to have you as part of the VBN community and look forward to hearing your feedback on their great idea.

Best of luck always,

Anthony



Thursday, June 12, 2008

Into The Trenches - 10 Rules of Preventative Lawyering

Ten Simple Rules From The Perspective Of A Business Lawyer Knee Deep In The Mud


1.) “Good lawyer” is not an oxymoron. Hire a good, experienced attorney. “Preventative lawyering” is one of the best investments you can make in your business. Building a business without good legal counsel is like building a skyscraper without a structural engineer.


2.) Protect Yourself From Personal Liability. Consider protecting yourself from personal liability by forming a corporation or limited liability company to own and operate your business. If property formed and maintained, the entity (and not you, personally) is responsible for the debts of your business and your personal assets should stay well out of the line of creditor fire.

3.) Use Insurance. While we are on this personal liability issue, find a reputable insurance agent and discuss with him or her exactly what insurance is available to protect you against liability for claims against you and your business.

4.) Read the Fine Print. Let me say that again: Read the fine print. You’ve heard this before, but there’s a reason. We lawyers like to say that the deal is in the details and we are right.

5.) Avoid Personal Guarantees. Now, having said that, I appreciate the realities of business and know that sometimes it is just not possible to do your deal without personally guaranteeing some obligation, whether it be your lease or a line of credit. If that’s your story, try to negotiate some limitation on the extent of your liability. For example, consider a cap on your financial exposure and/or limit your guarantee to a fixed number of years.

6.) There is No Such Thing as Boilerplate. Do not buy into the myth that there are boilerplate documents out there which can be used to save you professional fees. As a general rule and speaking from experience, “boilerplate” is just another way of saying “cut and paste job”.

Sometimes these boilerplate provisions can be relevant, sometimes not. However, I can assure you that often buried in the “boilerplate” are all sorts of clauses that do not work for your deal and/or may, in fact, be detrimental. In a perfect world, you would have your lawyer draft up your documents. If you have decided to pass Rule #1, then carefully read all of these other Rules and strictly apply.

7.) Don’t Pretend to Know. Ask questions of your lawyer and anyone else with a pulse. Knowledge is power. Now is not the time to be shy.

8.) The Pre-Printed Form is Not Sacred. Just because you are presented with a pre-printed
form does not mean that some or all of the terms are not negotiable. Refer to Rule #4 above and then refer to Rule #9 below.

9.) Negotiate Where Appropriate. Business is about win-win. Make this your mantra. Now, repeat this mantra as you step into negotiate your deals. In other words, be judicious (pun intended) in your negotiating. Focus on the points that are critical to your success. Don’t spend psychic energy fighting for the little things and lose sight of the big picture.

10.) When You Are Sensing Trouble, Get Help. Don’t wait until you can see the whites of their eyes. Many business problems can be resolved in the early stages. However, the longer you wait to address an issue, the more warts it will grow and the more expensive it will be to resolve. Understand that using your lawyer and other professionals comprising your team at the early stages is money well spent.


**This great article was contributed by Gay L. Harwin Esq.


Gay Harwin.is general counsel to Lucky Napkin and founder of The Harwin Law Firm an internationally respected firm representing local, national and international businesses and their executives in all aspects of operations and recognized expert in the area of start-up enterprises. Ms. Harwin is also a member by invitation of several Federal Government regulation organizations and still makes time for her philanthropic work representing such organizations as the Elton John AIDS Foundation and Planet Hope.

Gay L Harwin Law Offices - 9454 Wilshire Blvd # 707, Beverly Hills, CA

Wednesday, June 11, 2008

Five Things To Ask Yourself To Determine If You Really Have A Great Idea

Five Things To Ask Yourself To Determine If You Really Have A Great Idea

1. What problem does your "Great Idea" solve?

A truly "Great Idea" solves a problem or fills a need. When sharing or showing someone your idea, a good rule of thumb is the longer it takes someone to "get it" the less likely it is a great idea. If this is the case, you may have some fine-tuning to do or may even go back to the drawing board.

2. How is the problem currently being solved?

If you have come up with a "Great Idea" to solve a problem chances are so have a million of other people. Do your homework! Start with Google searching on every possible combination of words that describe your idea, look in all categories, all different type of wording to not only see if your concept and product is already out there but to see how and what consumers are already buying and doing to solve the problem. Knowledge is power and you can never know too much about your idea and the categories it is in.

3. How does your idea compare to other solutions for the same problem?

Compare your great idea to the current solutions on the market from a time, cost and convenience perspective. Create an easy to follow chart (current solution vs. my great idea. Ask people you know, who can be objective which way of solving the problem they find easiest and most willing to do. (Do not influence them)


4. Who are you? What are your strengths and weaknesses?

Make two lists. One list should be all the adjectives that best describe you; (i.e. organized, salesperson, closer, number oriented, detailed, etc.)

The other list should contain all the things you think you are good at. Then ask five people close to you to answer the same questions about you. Compare the lists. The answers that are on your list that most match the descriptions by other people are probably the most accurate of who you really are. The ones that have no matches are things you need to reconsider if they truly are "you".

If there are things on multiple lists that match and none on your list, you also need to consider that as strength that you may not have thought you had. Do not be fooled that you are master of all things. No one is. The trick is to have a crystal clear (and honest) view of who you are.


5. Find the people to fill in the gaps to your list - your talent pool.

Now that you have an objective look at who you are and what your good at, you need to start finding people with the skill sets you are missing to join your team. Unfortunately, many times like people attract like people and in the case of a business building this does your idea a disservice. You need opposite and a variety of skill sets in order to complete your idea in order to launch with the most chance of success.

Tuesday, June 10, 2008

I have a great idea… Now what? (The Next Step)

I have a great idea… Now what? (The Next Step)

As a successful entrepreneur and now co-founder of Lucky Napkin the country’s premiere venture catalyst company, this question is by far one of the most frequent we hear. It seems that average inventors and aspiring entrepreneurs everywhere are befuddled in a process that the books, CDs, TV shows and free money seminars would have you believe is easy. But the reality is that “easy” is the furthest thing from the truth and in fact the process from inspiration to creation can be down right daunting.

My belief on why such a monumental task is said to be so simplistic is quite straightforward really, it all has to do with relative levels of experience and thus the anxiety that consumes us when faced with a new task outside of our familiarity. While the “experts” are right in one way, the general concept of taking an idea from mind to market or concept to creation is “simple” when you lay it out step by cautious step, the practicality of actually doing it with your own idea is one of the most difficult tasks one can take on in their life.

Birthing an idea, a really great one, is truly akin to conceiving, carrying and bringing a child into the world. Starting on the first day you discover your great idea the anxiety, fear, trepidation, doubt, joy, hopes, dreams and aspirations all become one giant bundle of emotions that you carry with you and effect every decision you make. Each step along the way and each conflicting piece of advice you read or receive creating an internal turmoil that at times makes it almost impossible to move forward.

I for one don’t have a handyman’s bone in my body. Although I consider myself incredibly resourceful and like to believe I can accomplish anything, when it comes to working on my home, or landscaping my own yard I am nearly crippled with anxiety. I can watch those home makeover shows, gain mountains of inspiration, fill my head with confidence and even create a simple plan to change a room or my whole house. Then I’ll take that inspiration to Lowes or Home Depot and buy hundreds of dollars worth of tools and supplies; get home, break down a wall with gusto, hit the first obstacle, get frustrated, try again, meet another obstacle then call a professional to clean up my mess while I wallow in self pity at my continual home improvement failure cycle.

You see, while its true most handyman jobs around the house and even building an entire house can be considered “easy” to some, it can be monumental to most an frankly downright impossible to others. The same is true for idea development. Bringing an idea to market is not an easy task and don’t let anyone convince you otherwise. In fact I can introduce you to many bankrupt aspiring entrepreneurs who thought they could just follow the steps in the book and make millions, only to get road blocked half way with insurmountable obstacles that cost them their life savings before they finally came to the conclusion that the original idea they had would never work in the first place and by then it was too late.

So then what is the answer to the proverbial question you ask, “What do I do next once I have come up with a great idea?” Well to that I say my answer will always be the same. For get buying books, CDs or thinking you’ll cull together the answer from a bunch of web sites. The real answer is actually simple, “Validate the idea with unbiased professional assessment.”

Most business fail and most ideas never get off the ground for one simple reason and it is not for lack of funds as some might have you believe, it is for lack of a fully vetted and verified idea. Just like with my personal failure cycle with home improvement projects, idea venturing requires the same type of careful forethought and professional assessment of a project with strong consideration for your own personal talents and resources at your disposal.

Yet like my personal penchant for biting off more than I can chew and being caught up in the inspiration without thought for the perspiration required, most aspiring entrepreneurs and inventors too get caught in the ego trap of their love for an idea. But the fact remains if they were simply to take a good hard look at their idea and get proper professional assessment up front before investing too many dollars into just running full steam ahead, they might easily learn that their great idea is not actually great for them or worse that its not actually great at all and maybe even being done already someplace else.

Although I am a firm disciple of “The Power of Positive Thinking.” And a person who will tell everyone I meet that they already have the power inside of them to take them where they want to go, I am also just as firmly a believer in rational, practical thought and realize that the will to do something alone is not enough to get you over the top. Regardless of the amount of motivation you have for your great idea, and how easy the experts make it appear on TV, in books and magazines, don’t let yourself get caught in an ego trap.

Once you truly believe you have a great idea, make sure you seek and find competent, professional and unbiased advice to help you evaluate it to its fullest. Then decide what to do next.
While I cannot guarantee you that you success if you follow my simple advice, I can personally guarantee you that if you proceed full steam ahead with your idea without first asking the right questions to the right people you will increase your chances of failure 100 fold. Take the time to listen, learn, develop and adapt. The investment you spend in doing so now, just may make you millions in the future.

Saturday, April 5, 2008

Lucky Napkin Live -V.I.P. Question?

Oops, almost forgot. Many of the attendees of Lucky Napkin Live who purchased V.I.P. Tickets have asked if their ideas will get any additional preferential treatment in the process and the short answer is "YES".

To be as fair as possible to everyone who attended we of course are reviewing each idea individually looking for the "Big Vision" and discussing amongst ourselves where we can offer assistance, but we are working in order of the V.I.P. Ticket holders first and moving through the list.

As anyone who attended the event knows, each founder and every expert in attendance at Lucky Napkin Live worked from morning until late night meeting and listening to entrepreneurs and inventors make their best pitch and then offering candid replies, boosts of confidence, in most case very specific instructions on what to do next and in a few very special case an on the spot handshake deal.

Now since the event our goal has been to "triage" the event itself, tie up all loose ends, offer our thanks to the many people who made it all possible and close the deals that we saw that we all immediately agreed upon.

Now we're going to focus first on completing the value offering to our V.I.P. guests by re-reviewing all of their ideas first and discussing our cumulative impressions before moving on to all the other wonderful ideas we saw. Every person who purchased a V.I.P. ticket has received or will receive a personal follow up phone call from Lucky Napkin to tell them our final thoughts.

To be clear with all other attendees, we will not be able to offer the same level of service. It would clearly be impossible to do the same for all 600 plus attendees, which I am sure everyone understands. But regardless don't fear, we live by a "No Great Idea Left Behind" policy and if you attended Lucky Napkin Live and submitted in person, in the Life Lock Launch pad or both, if the idea is truly great, I assure you we will find you.

Friday, April 4, 2008

Whats Happening with My Pitch since Lucky Napkin Live?

O.M.G.

Oh My Goodness! What an amazing event, I personally have never seen so many incredible ideas, enthusiasm, talent and resources in one room on the same day in my entire career.

Lucky Napkin Live, held this past March 20 was everything we expected it to be and so much more. Truth be told, it exceeded our expectations in every way possible.
There were more attendees, more inventors, more experts, investors, entrepreneurs, angels, friends, guests and of course great ideas then we could have imagined. The response was so overwhelming unfortunately we even had to turn people away at the door because we ran out of seats, badges, bags and everything else. (Sorry about that)

In fact, that really seemed to be the only major stumbling block, that we never planned for such an incredible turnout our registration desk was a disaster with some people waiting as much as 1 hour and half just to get their badges and find a seat in the main room for the opening sessions. I think I personally shook the hand of every registrant, going down the line apologizing for our screw up and notifying them that we would push the whole show back 1 hour to accommodate as many attendees as possible.

I must say how impressed I was by the understanding and patience we received from everyone who just seemed so jazzed and energized regardless of the long wait on the registration line. All I can say is THANK YOU. You made the day great for all of us as well.

I have so many wonderful things to say about the event and the hundreds of honest hardworking inventors and entrepreneurs we met that I really don’t know where to being nor do I think I have space. Needless to say we found a couple of great ideas we will be investing in immediately, at least another dozen we are paving the way to QVC and other retail channels for and over a hundred others we are tossing back and forth to determine where we can help and the truth is we haven’t even finished reviewing all of the pitches from the Life Lock Launch Pad, so we expect to find more.

WHEW… This is exhausting and exhilarating all at the same time.
So all that aside, the main reason for this post is to shed some light on our processes and where we are at today to help ease the anticipation and possible anxiety of the hundreds of people who attended Lucky Napkin Live and made a pitch either in person or in the Life Lock Launch Pad on the 20th who want to know, “What is going on?”

Simultaneously I expect people who have submitted ideas via the LuckyNapkin.com web site and have been waiting would like a bit of insight as well, so I hope they too will read on and get a better feel for us and what we’re up to lately.

First things first, “What is happening with the Life Lock Launch Pad Videos?”

The good news is we started the review process. The better news is, we have seen more good ideas than bad. The best news is we are seeing more and more ways to assist entrepreneurs in their process to get their products to market without necessarily having to get into big contract negotiations and invest heavily into every idea. Which means we should be able to facility some fast routes to market allowing some inventors and entrepreneurs to hold onto all their equity and just focus on fulfilling sales. Very cool stuff.

The bad news is, this video review process is going to take us much longer than we predicted. Each founder is reviewing every idea and every pitch, one by one and there are over 600 at at least 2 minutes apiece. Do the math, that’s a lot of work. In addition we are taking copious notes, consulting with members of our board of experts and cross-referencing Life Lock Launch Pad videos with web site submissions, product samples that were received and then discussing our first hand impressions of the inventors that we met at the actual event.

It’s a lot of work, but as anyone who was at the event can attest to we are committed to finding great ideas and the great people behind them so we will do what it takes to make sure we turn over every rock, before we pass on an idea.

The bottom line is its going to be a few more weeks before we can make all of our final decisions and get back to the attendees who we are interested in working with to determine the next steps.

That brings me to the next big question, everyone has, “What should I do in the mean time, while I’m waiting to hear back from Lucky Napkin?”

Well that answer is crystal clear, MOVE FORWARD! Don’t wait on us or anyone else for that matter on your journey to achieve your entrepreneurial vision. You should be out selling, creating, developing, meeting investors, retail partners, attorneys and anyone’s else you think can help move your vision forward, just like you did contacting us in the first place. That is the right way. The fact is, if we call you a few weeks from now and would like to make a deal, but you’ve already moved on than it’s our loss. We will have missed out on possibly investing in your great idea but we will still wish you the best and invite you to come back and see us when you have your next great idea.

OK. So those are the two most critical questions we keep hearing and I wanted to get them answered for you so that you can understand our direction and also to give Vicki our executive relationship manager a break from the hundreds of calls she’s been receiving.

I know there is more you want to know and dozens more questions you want me to address, so just give me a few days and I’ll post again and email everyone with more, to keep you in the loop. In the mean time I have to get back to reviewing some more great ideas.

Best Of Luck Always,

Anthony